Now For SALE at THE SHOP is the exclusive collab between DTA and Fly Society! We are carrying tees and hoodies, Snapbacks will be in soon! Make sure you swing into THE SHOP to check these pieces!

For shopper’s outside of St. Louis all of the Shop’s merchandise can also be purchased online at Dropcents.com

For Fall and Holiday 2011, we are adding a ton of new brands to our online store as well as our retail store! We are not revealing the entire list of brands, but we are excited to announce that the Rocksmith collection will soon be available at THE SHOP STL!! Check out the video above!

Nelly been laying low on the music tip lately, but he came out and KILLED this track! On that STL shit!

Yelawolf went hard with this track, and the video goes even harder! Check out the Official Video to “Daddys Lambo” and check out for the quick cameo by the homies, Paul Wall and Drama Beats! Can I drive your Fathers Lamborghini?

Even throughout the dog days of Summer, we keep a fresh stock of LRG Denim on hand. But YES, we also have a full selection of LRG cargo shorts, 6 colors to be exact!

For 2011, The Shop is focusing on viral marketing. We are attempting to release some sort of short video at least once a week. Here is the latest video showcasing some DOPE Crooks and Castles apparel! Thanks to Eminence Industry for assisting with the camera work!

Supra has recently released some new color ways in the popular Vaider silhouette, as seen here in White and Green (looks black ) and then a Black Nylon and Gold. Both colors are a must have! Now in stock at St.Louis #1 Sneaker and Lifestyle Boutique, THE SHOP!

Seeing The Shops’ Sneaker Wall for the first time can be quite over whelming, we often have customers who simply get stuck in a daze just staring at the sneaker collection… as in this video.